Fuqiao, a well-known Chinese trademark, was founded in Chongqing in 1998. It is the drafting unit for the national foot therapy industry standard and national foot therapy star rating standard. It is also one of the first batch of five-star foot therapy enterprises in China and ranks among the top 100 franchised chains in China. Due to its emphasis on brand image and reputation, Fuqiao conducts strict reviews of each franchise application and requires franchisees to adhere to strict management systems and service standards. Therefore, whether in Chongqing or Beijing, Fuqiao maintains a high level of service quality, with only differences in environment and price.
In terms of technician training, Fuqiao is different from others. As early as 2002, Fuqiao established a vocational training school. Generally, technicians need to receive systematic training in the training school, learn basic massage techniques and service etiquette, and obtain a qualification certificate before they can work in various branches. In addition, Fuqiao also cooperates with schools such as Chongqing Medical University, Sichuan Luzhou Medical College, and Guiyang Traditional Chinese Medicine Hospital for targeted talent cultivation.
In terms of massage services, Fuqiao mainly offers classical massage and aromatherapy massage. Classical massage starts with the feet and applies pressure to other parts of the body, stretching and kneading major muscle groups and joints. Aromatherapy massage is based on classical massage and involves applying essential oils to corresponding areas, reducing friction while providing a pleasant aroma for a better sensory experience. The massage techniques include pressing, grasping, acupoint stimulation, pushing, kneading, and patting. The different techniques are simply different forms of expression. The reason why it feels “comfortable” is because pain triggers the brain to release endorphins for “comfort,” and the pain from massage is within a person’s tolerance, so the feeling of pleasure quickly takes over. As for the effectiveness and therapeutic effects of massage, we do not recommend believing in them.
In Beijing, Fuqiao has more than 20 chain Beijing Escort stores. The overall decoration style is similar, with a Chinese theme, elegant environment, and high comfort level. However, some branches may have signs of aging. Upon entering the store, there is a reception desk where the details of each service are explained. Then you will be taken to a private room with complimentary tea and fruit provided. The room is equipped with disposable clothing and slippers. After changing clothes, the technician will politely ask for permission before entering. The massage starts with a foot bath in a wooden barrel filled with hot water infused with Chinese herbal scent. After the foot bath, the massage covers the head, neck, shoulders, arms, and back. Each time the technician moves to a different area, they will ask if the pressure is appropriate, showing great thoughtfulness. During the massage, the technician does not engage in unnecessary conversation and there is no sales pitch throughout the entire session. Additionally, Fuqiao also provides therapy services such as scraping, cupping, and foot care.
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